Starting with a blank piece of paper is one of the hardest things in any situation. You wouldn't want to spend a lot of time mapping the journey just to realize that your map is full of information you don't need anyway. Remember that you should strive to map as little as possible and not more. The more informed you are, the better you'll be able to judge which information is relevant in your journey map and what's totally fine to ignore. Seeing how other organizations have structured their journey maps will open up your eyes to what's possible and expand your 'vocabulary.' This is a stage in which templates and examples can be extremely helpful. Which kinds of lanes should you add? How many should there be? What is the right order? When you're starting out with customer journey maps, you're going to have a lot of questions around how to structure your map. So, let's go over some common scenarios in which you could benefit from using a customer journey map template.ĭO make more informed decisions and build a solid foundation. This is also a word of warning, since reaching for a template at the wrong time, as tempting as it might be, will eventually do more harm than good. You just have to know what they are and be able to recognize their value. There are many good reasons and smart moments to use a journey map template.
Why and when to use customer journey map templates?